I read an article the other day that made me think that the world's even more messed up than I thought - it's about companies that think up names for other companies. I mean, it's bad enough that when the computer division and the test equipment division of Hewlett-Packard split, the computer division kept the name. Hewlett and Packard first designed test equipment, and the computers just came along as a convenient way of controlling the test equipment. Then they named the test equipment division Agilent. What a less-than-subtle hint at what they want customers to think of them!
(update 04/16: Now the test and measurement division has been spun off once again and renamed Keysight Technologies. I don't know what key they have in sight.)
(update 04/16: Now the test and measurement division has been spun off once again and renamed Keysight Technologies. I don't know what key they have in sight.)
If I were starting a company, I think I'd call it Prakish or Fingspondle or something sort of Monty Pythonish. Perhaps I should start a company doing mediation and call it Ubich and Uradic. I'd have no problem hiring people to answer the phone; "Ubich and Uradic, how can I help you?"
-mark.
